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Pre-opening checklist and the first 90 days

A 16-week plan from lease to opening, soft launch, low-budget marketing and six KPIs to track daily.

8 min read · Updated 2026-09-05

The 16-week plan

WeekWork
1-2Lease; confirm title deed and licence eligibility at the municipality; choose an accountant
2-3Company setup, tax plate, chamber registration, bank account
3-4Architectural and MEP project, contractor agreement (fixed price + schedule)
4-11Fit-out: rough works, installations, hood and chimney, finishes
6-8Equipment orders (early and at fixed prices if EUR-priced), furniture production
8-10Brand, signage, menu design; POS and fiscal register application; e-invoice integrator
9-14Licence application, fire inspection appointment, food registration
11-13Equipment installation, gas/electricity subscriptions, grease trap
12-15Hiring, social security entries, hygiene certificates, OHS risk assessment, training
14-15Menu test days, first supplier orders, opening stock
15Soft opening (invited), process fixes
16Opening and launch

In a takeover unit fit-out drops to 3-6 weeks; an alcohol licence adds 3-6 weeks.

Fit-out milestones and inspections

Photograph installations before they are closed up; build the hood and chimney to fire-department criteria; gas detector and solenoid valve from day one. Tie every payment to a completed stage.

Hiring and training calendar

The chef/head barista starts 6 weeks before opening, the service team 3 weeks before. Training payroll is budgeted as a pre-opening cost. Write the standards: opening/closing checklists, hygiene, cash handling, complaints.

Soft opening tactics

Serve friends at 50% off or by invitation 5-7 days before opening; test the POS, kitchen flow, service time and packaging. Collect feedback from every table; gather your first Google reviews in this window.

Low-budget launch

Google Business profile and photos; three weeks of "making of" content on Instagram; 5-10 local micro-creators visiting in exchange for product; treats for neighbouring shops; promotion during the platforms' "new" period. Budget: 3-5% of the investment once, then 2-4% of revenue.

Six daily KPIs for the first 90 days

  1. Daily covers (4-week average).
  2. Average ticket.
  3. Food cost % (with weekly stock counts).
  4. Labor-to-revenue.
  5. Cash (as a multiple of monthly fixed costs).
  6. Google rating and review count.

When to change what

If covers are below 80% of plan, look at visibility, opening hours and service speed first; cutting prices is the last resort. If food cost is 3 points above target, check portions and waste. If labor exceeds 35%, tighten the shift plan.

Cash reserve rule

Always keep at least two months of fixed costs in the bank; if it drops below, talk about costs, not growth. Update your FIZIB report as real numbers arrive: a projection recomputed monthly is the best report for an investor.

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